Terms and Conditions

These Terms are the whole agreement between you and Kestrel10 Limited. They replace the separate User Agreement that used to sit alongside them; everything it said is here.

1. Who we are, and accepting these Terms

PostShuttle is the name of the social scheduling service described on this site ("Service"). It is a product of Kestrel10 Limited, which owns and develops it. These Terms form a binding agreement between you and Kestrel10 Limited ("we," "us," or "our"). By creating an account or using the Service, you accept them. If you do not agree, or you are under 18 years of age, do not use the Service.

2. The Service

PostShuttle is a web-based scheduling tool aimed at solo founders and individuals who want to plan and publish posts to connected social accounts (for example X, LinkedIn, Bluesky, Instagram, Facebook, and Mastodon—subject to change; your Connect page shows what is currently available). Kestrel10 Limited provides account linking, composition, scheduling, optional PostAssist AI-assisted drafting on every plan including the free trial (using API keys you supply to third-party AI providers), week planning on eligible plans, billing, and related features.

We may improve, modify or replace individual features from time to time. Where we permanently remove a material feature of a paid plan, section 10 applies. Nothing in this section affects your statutory rights as a consumer — see sections 14 and 15.

3. Eligibility

The Service is not intended for individuals under the age of 18. You must be at least 18 years old to create an account or use the Service. By using it you confirm that you are, that you have the legal capacity to enter into these Terms, and that you are not prohibited from using the Service under applicable law.

We do not knowingly collect personal information from anyone under 18. If we learn that we have, we will delete it as described in our Privacy Policy.

4. Your account

To use the Service you must create an account. You agree to:

• provide accurate, current and complete information, and keep it up to date;
• keep your login credentials confidential and take reasonable care of them;
• tell us promptly if you believe your account has been accessed without your permission;
• accept responsibility for activity carried out through your account, unless that activity results from a failure by us to maintain appropriate security.

You must not create an account on behalf of another person without their authority.

5. Acceptable use

You must not use the Service to:

• break any applicable law or regulation;
• infringe intellectual property, privacy, publicity or other rights;
• publish content that is unlawful, defamatory, harassing, deceptive or malicious;
• impersonate another person or organisation without their authority;
• send spam or facilitate unlawful bulk messaging;
• distribute malware or other harmful code;
• attempt to gain unauthorised access to the Service, to another account, or to any connected system;
• interfere with, disrupt, overload or circumvent the reasonable technical limits of the Service;
• evade restrictions imposed by a social media platform, or manipulate engagement in ways those platforms prohibit;
• use automated systems to access the Service beyond the functionality we provide, without our permission;
• use the Service in a way that creates a material security, legal or operational risk to us, our providers or other users.

Where we reasonably believe an account is being used in breach of this section, section 17 applies.

6. Your content

You keep all rights to the content you create, upload or publish through the Service ("Your Content") — text, images, posts, prompts, briefs, brand and voice-profile information, and anything else you provide. We do not claim ownership of it.

To operate the Service, you grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, transmit and display Your Content, solely so that we can provide the Service to you: publishing it where you tell us to, showing it back to you, keeping it secure, supporting you, and complying with the law. The licence ends when the processing is no longer needed for those purposes, subject to our Privacy Policy.

You are responsible for Your Content, and you confirm that:

• you own it or have the rights, licences and permissions needed to publish it;
• it does not infringe anyone's intellectual property, privacy or other rights;
• it complies with applicable law and with the rules of the platforms you publish to;
• it is not defamatory, deceptive or unlawful.

We may remove or disable access to content we reasonably believe breaches these Terms or the law.

7. PostAssist and third-party AI

PostAssist is available on the free trial and every paid plan. It drafts posts and generates images using third-party AI providers, and you must supply and maintain your own API keys for the providers you choose — Anthropic, Google, OpenAI or Groq for text, and Google, OpenAI, Hugging Face or Stability AI for images.

• You are responsible for complying with each provider's terms and acceptable-use rules, and for any fees or usage limits they impose.
• We transmit your prompts, voice-profile context and related inputs to the provider you select, only to perform the generation you asked for.
• Those transmissions go under your account, not ours. You hold the relationship with the provider and supply the key; we send the request on your instruction using your credentials. We have no contract with them, so what happens to your prompt at the provider — including whether it is used to train their models, and how long they keep it — is governed by the terms you accepted with them, not by these Terms. Section 5.2 of the Privacy Policy explains what this means for your data.
• AI output is a suggestion. You are the publisher: review and approve anything before you schedule or publish it.
• Generated or assisted content is Your Content under section 6.

We do not guarantee that AI-generated content is accurate, original, lawful, suitable for your audience, or free from third-party rights.

8. Social media platforms and other third parties

The Service exists to interact with platforms we do not control. When you connect an account, you agree to comply with that platform's terms and community guidelines, and you remain responsible for ensuring your content follows its rules.

Those platforms may, at any time and without reference to us:

• change or withdraw their APIs, or impose rate limits;
• reject, delay, moderate or remove content;
• require re-authentication, or suspend or close accounts.

We will use reasonable care and skill to submit your scheduled content, but we cannot guarantee that every post will publish at the scheduled time, because that outcome depends on the platform. We are not responsible for a third party's outage, API change, moderation decision, content removal or account suspension.

The Service also relies on payment processing (Stripe), email delivery, cloud hosting and storage, scheduled job delivery, and the AI providers you configure. Your use of each is subject to that provider's own terms. Fees and taxes charged by third parties — including AI usage billed by your chosen provider — are separate from our fees unless we say otherwise.

Business customers: where you use the Service to process personal data about other people — a client's name in a post you schedule, say — we act as your processor for that data, and our Data Processing Addendum applies. It forms part of these Terms for that processing, and takes precedence over them where the two conflict about it.

9. Free trial

After email verification, new accounts receive a 14-day free trial at no charge and without a payment method. The trial includes every feature of the Service. When it ends, continued use requires a paid subscription (Solo, Consistent or Serious — see the Pricing page for current limits); nothing is charged unless you choose one.

We may limit a user to one free trial where reasonably necessary to prevent abuse, and we may run time-limited promotions whose special terms are shown at signup or checkout. We do not charge you automatically unless you have explicitly started a paid subscription and provided a valid payment method.

10. Subscriptions, payment and cancellation

Paid subscriptions are billed in advance on a recurring basis at the price shown when you subscribe, and renew automatically until cancelled. You may cancel at any time from Billing; you keep access until the end of the period you have paid for, and apart from the statutory right below we do not refund part-periods on a voluntary cancellation.

Price changes. If we raise the price of a plan you are subscribed to, we will tell you at least 30 days before the new price applies, and it will apply from your next billing cycle after that notice. If you do not want to continue at the new price, you may cancel before it takes effect and will not be charged it.

If we permanently remove a feature you are paying for. The Service depends on social media platforms we do not control, and one of them withdrawing an API can remove a feature we would otherwise keep. If we permanently withdraw a material feature of your paid plan, we will give you reasonable notice where we can, and you may cancel and receive a refund of the unused part of the period you have paid for. "Material" means something the plan was sold on — the ability to publish to a platform you use, for example — not a change to how a screen looks or where a button sits.

Consumers: your 14-day right to cancel. If you are a consumer in the United Kingdom, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 give you 14 days from the day you subscribe to cancel and receive a refund, without giving a reason. Because the Service starts immediately when you subscribe, at checkout you ask us to begin supplying it during that period and acknowledge that once it is fully supplied you lose the right to cancel; where you cancel part-way through, we may charge you a proportionate amount for what you have used. To cancel, email support@postshuttle.com within 14 days — a clear statement is enough. This right is separate from cancelling a renewal in Billing, which stops future charges but is not a refund. The same wording appears on the checkout page and in the email confirming your subscription, which is your written copy of it.

11. Service availability

We aim to provide the Service with reasonable care and skill. We do not guarantee that it will always be available, uninterrupted or error-free, that every scheduled post will publish, or that every third-party integration will remain available.

The Service may be unavailable because of maintenance, upgrades, security measures, infrastructure or third-party failures, platform changes, or events outside our reasonable control. Where reasonably practicable we will give advance notice of planned material maintenance. Subject to your statutory rights, we are not liable for unavailability or interruption.

12. Our intellectual property

The Service — its software, design, branding, documentation and technology — is owned by Kestrel10 Limited and, where applicable, its licensors, and is protected by copyright, trade mark and other intellectual property laws. The PostShuttle name and branding are used under the control of Kestrel10 Limited. This section does not affect your ownership of Your Content under section 6.

Subject to these Terms and payment of any applicable fees, we grant you a limited, non-exclusive, non-transferable right to use the Service during your trial or subscription. You must not copy or reproduce it except as the law permits, reverse engineer it except where the law expressly allows, resell or sublicense it without our permission, or remove proprietary notices.

13. Privacy and data protection

Our Privacy Policy explains how Kestrel10 Limited processes personal data in connection with the Service, and states the lawful basis for each kind of processing.

It is information rather than a term of this agreement. Using the Service is not treated as your consent to that processing: most of it is necessary to provide the Service you have asked for, or is in our legitimate interests. Where we do rely on consent — analytics cookies and marketing email — we ask for it separately, and you may withdraw it at any time without affecting anything else. Where we act as your processor, section 8 and the Data Processing Addendum apply.

14. Disclaimer of warranties

Except as these Terms expressly state, and to the extent the law allows, the Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement.

This does not apply to consumers to the extent the law says otherwise. If you are a consumer, your statutory rights under the Consumer Rights Act 2015 — that a service is carried out with reasonable care and skill, and that digital content is of satisfactory quality, fit for purpose and as described — are not excluded or limited by anything here.

15. Limitation of liability

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded. If you are a consumer, nothing here affects your statutory rights.

Subject to that, and to the maximum extent permitted by law, Kestrel10 Limited is not liable for indirect or consequential loss, loss of profits or revenue, loss of anticipated savings, loss of business opportunity, or loss of goodwill.

If you are using the Service in the course of a business, our total liability to you for all claims arising out of or in connection with the Service, in any twelve-month period, will not exceed the greater of the fees you paid us in the twelve months before the claim arose, or £100.

If you are a consumer, that cap does not apply to you. We are responsible for loss you suffer that is a foreseeable result of our breaking this contract or failing to use reasonable care and skill — that is your statutory position, and we do not reduce it. We are not responsible for loss that was not foreseeable, or that was caused by something outside our reasonable control, including the acts of the social media platforms you connect.

16. Your responsibility for third-party claims

This section applies only if you are using the Service in the course of a business. If you are a consumer, it does not apply to you at all, and your liability to us is whatever the general law provides.

If you are a business user, you agree to indemnify Kestrel10 Limited, its officers, directors, employees and agents against reasonable losses, liabilities, costs and expenses (including reasonable legal fees) arising from a third-party claim, to the extent that the claim results from: your breach of these Terms; your unlawful use of the Service; Your Content infringing a third party's intellectual property, privacy or other rights; your breach of applicable law; or your breach of the terms of a third-party platform you have chosen to connect.

This does not apply to the extent a claim results from our own breach of these Terms, our negligence, or our wilful misconduct — and nothing in it requires you to cover a liability that cannot lawfully be passed to you.

17. Suspension and termination

You may stop using the Service at any time, cancel a paid subscription from Billing, and delete your account in Settings. Deleting your account also cancels any paid subscription.

We may suspend or terminate your access where:

• you materially breach these Terms;
• you do not pay an amount that is due;
• we reasonably believe your use of the Service is unlawful, fraudulent or abusive;
• your use creates a material security or operational risk to the Service, to other users or to third parties;
• we are required to act by law or by a regulator; or
• we permanently discontinue the Service.

Where a breach can reasonably be put right, we will tell you what is wrong and give you a reasonable opportunity to put it right before terminating. We may suspend access immediately, without prior notice, where that is reasonably necessary to protect the Service, other users or third parties, or where the law requires it.

If we end your paid subscription for a reason that is not your breach of these Terms — including because we have discontinued the Service — we will refund the unused part of any period you have already paid for. Upon termination your right to use the Service ends, and our Privacy Policy governs what happens to your data.

18. Changes to these Terms

We may update these Terms. Minor changes — correcting an error, clarifying wording, updating contact details, reflecting a technical change, or complying with the law — take effect when we post them here and update the "Last updated" date.

For a material change that significantly affects your rights or obligations, we will give you reasonable notice by email before it takes effect. If that change adversely affects a paid subscription you already hold, you may cancel before it takes effect, and we will refund the unused part of the period you have paid for. We will not treat simply continuing to use the Service as your agreement to a material change you were never told about.

19. Governing law and disputes

Please raise a problem with us first — the Contact page or support@postshuttle.com. Most things are settled that way.

PostShuttle is operated from Scotland. These Terms, and any dispute arising out of or in connection with them, are governed by the law of Scotland, and the Scottish courts have non-exclusive jurisdiction. Nothing here removes the protection of mandatory consumer law in your country of residence: if you are a consumer resident elsewhere in the United Kingdom or in the EU, you keep the benefit of any mandatory provisions of the law where you live, and you may bring proceedings in your local courts. We will not require you to arbitrate a dispute.

20. General

These Terms, together with the Privacy Policy, the Cookie Policy and, where it applies, the Data Processing Addendum, are the entire agreement between you and Kestrel10 Limited about the Service. They replace the previous PostShuttle User Agreement and any earlier version of these Terms covering the same subject.

• If any provision is unlawful or unenforceable, it is modified or removed only so far as necessary, and the rest continues to apply.
• A failure to enforce a provision is not a waiver of it.
• You may not transfer your rights or obligations without our consent, except where the law allows.
• We may transfer these Terms as part of a merger, reorganisation or sale of the business, provided this does not reduce your rights.
• Nothing here creates a partnership, agency or employment relationship.

If you are a consumer, nothing in these Terms excludes, restricts or reduces any statutory right or remedy that cannot lawfully be excluded. Where a provision conflicts with a mandatory legal right, the legal right prevails.

21. Contact